Company News Archives - Page 15 of 84

March 22, 2024

How To Find and Include More Underrepresented Voices in Your Content

People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.

March 21, 2024

Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.

March 20, 2024

Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

March 16, 2024

The Problem With AI Headlines

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns.

March 15, 2024

Helpful Advice To Find a New Job in Marketing and Content

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.

March 14, 2024

Enterprise Marketers Leading With Strategy in 2024 [New Research]

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI’s newly released research also finds out what sets top performers apart from their industry peers.

March 13, 2024

Does AI Do ‘More’ Or ‘Less With More’ in Your Content Strategy?

Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.

March 9, 2024

Is Your Thought Leadership Stuck in ‘Mutually Assured Irrelevance’?

New research finds most thought leadership doesn’t encourage or inspire much thought. Yet, if it’s done well, it can strongly influence sales and pricing. How can you leap from boring to motivating?

March 8, 2024

6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

March 7, 2024

50+ Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers

You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.