Company News Archives - Page 16 of 82

January 25, 2024

Crack the LinkedIn Code With Advice From Marketers Who Did It

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.

January 24, 2024

Owned Media Demands This New Content Role for Long-Term Success

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.

January 20, 2024

Solo Stove Burns Marketing Team Over Snoop Campaign

Solo Brand ousted its CEO for a “disappointing” Snoop Dogg smokeless campaign. But the real disappointment stems from two blunders — one by setting the wrong goals and one by failing to build an audience.

January 19, 2024

6 Strategies To Convert the Content Clueless in Your Brand’s Leadership

Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.)

January 18, 2024

How To Bring Personality to Your Content and Personas

Developing content requires you to think about the audience. You use demographic data. But have you considered the personality of your audience? Here’s how exploring personality types can enhance your marketing strategy.

January 17, 2024

Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.

January 13, 2024

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.

January 12, 2024

Big Brand Content Examples That Shine, Charm, and (Sadly) Bore

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.

January 11, 2024

How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.

January 10, 2024

For Better Content Leadership, Don’t Blame – Try Cultivating Instead

Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.