Company News Archives - Page 16 of 87

April 20, 2024

Should Your Brand Shout Its AI and Marketing Plan to the World?

To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

April 19, 2024

5 Real-Life Ledes That Kinda Work (and How They Could Be Better)

Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.

April 18, 2024

How To Use Testing To Create a Competitive Advantage

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

April 17, 2024

Think Like a Golfer To Create a Winning Content Strategy

More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.

April 13, 2024

Why Marketers Should Care About Google’s Potential HubSpot Acquisition

Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

April 12, 2024

How To Set Up a Content Publishing Process Worthy of Repetition

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

April 11, 2024

How To Adapt Your SEO and Content Strategies for SGE and AI Experiences

Google’s rolling out its Search Generative Experience to the public. And that’s not the only AI-influenced impact on search results pages. It’s time to update your content strategy to better reflect these new search experiences.

April 10, 2024

How To Get Unstuck With Generative AI in Your Content and Marketing

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

April 6, 2024

The Reality of Generative AI in Marketing May Not Be What You Think

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.

April 5, 2024

57+ Words Every Content Marketer Should Know [Glossary]

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.