Company News Archives - Page 18 of 82

December 13, 2023

The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

December 9, 2023

The Rise of Retail Media Networks in 2024: Why Marketers Should Care

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

December 8, 2023

How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist.

December 7, 2023

Key Trends in Content Marketing 2024: 67 Predictions

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

December 6, 2023

Before You Start an AI Strategy, Make the Case To Stop

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.

December 2, 2023

OpenAI’s Drama Should Teach Marketers These 2 Lessons

Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.

December 1, 2023

How To Turn ‘Meh’ Ideas Into Marvelous Content

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.

November 30, 2023

39+ Content Marketing Statistics To Help You Succeed in 2024

The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.

November 29, 2023

How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content

All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.

November 23, 2023

47+ Book Recommendations Create the Ultimate Reading List for Content Marketers

Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.