Company News Archives - Page 19 of 82

November 22, 2023

3 Questions About AI in Content: What? So What? Now What?

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.

November 18, 2023

Is OpenAI’s Custom GPT the Next Frontier?

You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work?

November 17, 2023

7 Content Examples Worth Savoring on Thanksgiving

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

November 16, 2023

McKinsey Publishing Leader Asks This Question To Prompt Career Decisions

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

November 15, 2023

Treat Your Marketing Database as an Audience? That’s a Mistake

Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.

November 10, 2023

How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

November 9, 2023

Why Most Video Content Fails To Reach Its Full Potential [New Research]

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

November 8, 2023

3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

November 4, 2023

Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.

November 3, 2023

Is Social Media Even Worth It Anymore?

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.