Company News Archives - Page 2 of 84

October 31, 2024

How Salesforce Blazed Award-Winning Content Trail for Sales Pros

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

October 30, 2024

3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025

It’s time to rewrite your B2B content and marketing playbook for 2025. These three trends explain what will (and won’t) move audiences and customers next year.

October 26, 2024

A Wish From Content Marketing World: Don’t Settle for This in Your 2025 Marketing

As Content Marketing World wraps up, Robert Rose challenges content and marketing pros to spark something different.

October 24, 2024

B2B E-Commerce: How To Plan Content To Support Digital Sales

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

October 23, 2024

Embrace the Valuable Friction Between Creativity and Technology

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

October 19, 2024

Research Finds Data Standards for Marketing Are a Must, But Few Brands Have Them

New research reveals almost all marketers say data standards are essential for ROI. Yet, many lack them. Learn the first thing to do to establish a data standards strategy (and it’s something that will help in more ways than that one).

October 18, 2024

6 Ideas for Epic Audio and Video Storytelling [Examples]

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

October 17, 2024

How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

October 16, 2024

Why You Have To Care Enough To Send the Very Best in B2B Marketing

B2B marketing is more than an intellectual puzzle to solve. To succeed, you have to know and care about the people you’re creating marketing for — and also the products and services your brand creates. Here’s why.

October 12, 2024

How To Catch Content Lightning in a Bottle

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?