What Does Instagram’s Hashtag Move Mean for Marketers?
Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and some of their ideas may sound familiar to get your content discovered.
5 Steps To Make ‘Work Smart and Reinvent Things’ Your 2025 Marketing Motto
5 Steps To Make ‘Work Smart and Reinvent Things’ Your 2025 Marketing Motto
It happens at the end of every year: Many content and marketing projects lie unfinished or uncertain. Instead of stressing out, try these five steps to use this time to reflect, prepare, and set up for 2025. Here’s how.
Should TikTok Ruling Take a Bite Out of Your Marketing?
Should TikTok Ruling Take a Bite Out of Your Marketing?
TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?
How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling
Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.
57+ Content Marketing Statistics To Help You Succeed in 2025
57+ Content Marketing Statistics To Help You Succeed in 2025
Input from you and your peers in CMI’s surveys generated a lot of numbers. To help, we parsed the 2024 B2B content marketing research and career outlook and the niche surveys for demand gen marketers, marketing marketers, and bloggers.
How To Use Friction To Build Better B2B Customers
How To Use Friction To Build Better B2B Customers
Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?
In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?
How To Make the Case for a Raise in Your Content and Marketing Role
How To Make the Case for a Raise in Your Content and Marketing Role
No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025
People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.
What Experience Do You ‘Get To’ Create for Someone Today?
What Experience Do You ‘Get To’ Create for Someone Today?
It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.)