Company News Archives - Page 2 of 86

November 28, 2024

Hungry for Marketing Inspiration? Feast on These 6 Tantalizing Examples

Since tomorrow is Thanksgiving in the United States, we’ve gathered six tasty content treats to consume while traveling, giving thanks, or getting ready for a shopping marathon. Enjoy!

November 27, 2024

We’ve Gotten ‘Start With Why’ Wrong in Content. Here’s How to Fix It

Knowing your why may motivate you to reach your goals. But your brand’s why won’t motivate your customers — or differentiate your content, product, or services — until you connect it to their why. This step-by-step process will help.

November 23, 2024

Will the X Avalanche Lead to a New Social Media Landscape for Marketers?

On Nov. 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. What’s a marketer to do? Does this activity indicate a new age of microblogging?

November 22, 2024

60+ Best Books About Marketing, Content, and Business

Looking for a gift for a teammate or yourself? Choose from the dozens of recommended books for marketers and content pros. You’ll find titles on everything from branding to content strategy, the science of persuasion and influence, visual storytelling, Excel tips, and more.

November 21, 2024

Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more.

November 20, 2024

Are We Walking Backward Into the Future of Content and Marketing?

RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.

November 19, 2024

How To Battle Organic Search Analytics in the AI Era

Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.

November 16, 2024

At Least One of These Predictions for Marketers Is True

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

November 15, 2024

Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

November 14, 2024

27 Need-to-Know Definitions for Effective Content Marketing Measurement

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.