Company News Archives - Page 20 of 84

December 21, 2023

7 Generative AI Prompts To Help Your Content Marketing Workflows

AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.

December 20, 2023

How To Ditch the Rocks in Your Content Stocking

Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.

December 16, 2023

Marketing in 2024: AI, Brand, and the End of Social Media?

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

December 15, 2023

Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)

Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.

December 14, 2023

New Study Reveals Clear Writing Tips for B2B Marketers

Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.

December 13, 2023

The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience

If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.

December 9, 2023

The Rise of Retail Media Networks in 2024: Why Marketers Should Care

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

December 8, 2023

How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist.

December 7, 2023

Key Trends in Content Marketing 2024: 67 Predictions

What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.

December 6, 2023

Before You Start an AI Strategy, Make the Case To Stop

Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.