Big Brand Content Examples That Shine, Charm, and (Sadly) Bore
Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.
How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
How To Tame Content Tasks With These 5 ‘Cheat Codes’ [AI Not Required]
Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.
For Better Content Leadership, Don’t Blame – Try Cultivating Instead
For Better Content Leadership, Don’t Blame – Try Cultivating Instead
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
Forget Likes and Downloads: This Is 2024’s Ultimate Marketing Metric
The debut episode of CMI’s series What’s New features an old marketing metric that’s back in a new way for 2024. Robert Rose explains why it’s hot once again – and how you can start tracking it.
How Content Helped ServiceNow Grow From Startup to Global Brand
How Content Helped ServiceNow Grow From Startup to Global Brand
Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.
6 Ways To Elevate the Text-to-Audio Experience for Your Content
6 Ways To Elevate the Text-to-Audio Experience for Your Content
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
Forget Resolutions; What’s Your Word for 2024?
Forget Resolutions; What’s Your Word for 2024?
Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.
’Twas the Night Before Break (2023 Edition)
’Twas the Night Before Break (2023 Edition)
Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.
7 Generative AI Prompts To Help Your Content Marketing Workflows
7 Generative AI Prompts To Help Your Content Marketing Workflows
AI tools generated a nauseating amount of attention this year. But now’s not the time to get sick of it. Instead, consider these seven helpful prompts to make generative AI work for your content and marketing.
How To Ditch the Rocks in Your Content Stocking
How To Ditch the Rocks in Your Content Stocking
Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.