Company News Archives - Page 22 of 84

November 10, 2023

How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

November 9, 2023

Why Most Video Content Fails To Reach Its Full Potential [New Research]

An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.

November 8, 2023

3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

November 4, 2023

Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not

New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.

November 3, 2023

Is Social Media Even Worth It Anymore?

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

November 2, 2023

How One Content Leader Launched a 150-Year Old Brand Into the Modern Era

R. Ethan Braden revamped Purdue University’s old-fashioned comms team to enchant audiences with captivating content – and doubled the school’s commitment to marketing. Here’s a look at his content approach – and why he’s the 2023 B2C Content Marketer of the Year.

November 1, 2023

Category: Company News

How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing

Why Most Video Content Fails To Reach Its Full Potential [New Research]

3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not

Is Social Media Even Worth It Anymore?

How One Content Leader Launched a 150-Year Old Brand Into the Modern Era

Is Speed, Not AI Technology, the Real Enemy in Marketing?

Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?

5 Writing Tricks That Treat Audiences to Better Data-Based Stories

How Core Topics and Content Clusters Lead to Better Google Search Rankings