Marketing in 2024: AI, Brand, and the End of Social Media?
Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment revealed about AI strengths and limits.
New Study Reveals Clear Writing Tips for B2B Marketers
New Study Reveals Clear Writing Tips for B2B Marketers
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plus, get the resulting data-driven writing tips.
The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience
The Marketing Mandate for 2024: Build Stronger Bonds With Your Audience
If you want to develop and keep your customer and audience relationships in 2024, you will need to strengthen those bonds. Here’s why that’s marketing’s new mandate – and how to make it happen.
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
The Rise of Retail Media Networks in 2024: Why Marketers Should Care
To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.
How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service
How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service
Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she’s the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she’s a Content Marketer of the Year finalist.
Key Trends in Content Marketing 2024: 67 Predictions
Key Trends in Content Marketing 2024: 67 Predictions
What’s ahead in content and marketing for 2024? AI gets a lot of attention in these predictions, but in surprising ways. Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope.
Before You Start an AI Strategy, Make the Case To Stop
Before You Start an AI Strategy, Make the Case To Stop
Generative AI’s integration in your marketing usually doesn’t save your team time. It just adds new items to the workload. So, if you truly want to succeed, you must identify what you’ll stop doing to start the other thing.
OpenAI’s Drama Should Teach Marketers These 2 Lessons
OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
How To Turn ‘Meh’ Ideas Into Marvelous Content
How To Turn ‘Meh’ Ideas Into Marvelous Content
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.