Company News Archives - Page 23 of 84

October 25, 2023

Why Your Content Team Needs Rule Makers – and Rule Breakers

Content teams often resist creating rules because they don’t want to operate in a box. But that’s a mistake. Without rules, you lose the ability to benchmark the standard – and learn from the creative rule breakers.

October 21, 2023

Adobe’s New Icon Brings Authentication of Visual Content in the Era of AI

Adobe unveiled a new icon that allows marketers to adopt a better transparency strategy in this era of generative AI. Here’s what the new Content Credentials feature means for you.

October 20, 2023

How The Humane Society Makes Emotional Connections Through Print and Digital Content

Combining cute puppy images and hard-hitting advocacy requires deft hands. It’s a challenge the Humane Society content team manages year after year. Here’s how Emily Hamlin Smith, Content Marketer of the Year finalist, makes it happen.

October 19, 2023

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they’ll spend their budget. Find the answers in CMI’s latest research report.

October 18, 2023

Social Media’s Decline Creates Opportunity for Events (If Done the Right Way)

As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel.

October 14, 2023

Why Investors Trust Marketing, But Not Marketers [New Study]

A new study of financial analysts makes a revelation that will surprise marketers. They get your importance, but only if you achieve this. Learn what they have to say and how it should affect your work.

October 13, 2023

How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

October 11, 2023

Category: Company News