How To Turn ‘Meh’ Ideas Into Marvelous Content
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
39+ Content Marketing Statistics To Help You Succeed in 2024
39+ Content Marketing Statistics To Help You Succeed in 2024
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
How To Snap Out of This Year’s Malaise – and Get Inspired for 2024 Content
All the disruption this year may have you feeling uneasy about your content work. But you can head into 2024 with a spirit of innovation, creativity, and inspiration with this renewed case for strategic content.
47+ Book Recommendations Create the Ultimate Reading List for Content Marketers
47+ Book Recommendations Create the Ultimate Reading List for Content Marketers
Choose among the dozens of book recommendations to fill your shelves or add some to the gift list for your team or other favorite marketers. They tackle expected and surprising topics, from writing and AI to disruption, science, and more.
3 Questions About AI in Content: What? So What? Now What?
3 Questions About AI in Content: What? So What? Now What?
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.
Is OpenAI’s Custom GPT the Next Frontier?
Is OpenAI’s Custom GPT the Next Frontier?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand? And what non-GPT thing do you need to make it really work?
7 Content Examples Worth Savoring on Thanksgiving
7 Content Examples Worth Savoring on Thanksgiving
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.
McKinsey Publishing Leader Asks This Question To Prompt Career Decisions
McKinsey Publishing Leader Asks This Question To Prompt Career Decisions
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.
Treat Your Marketing Database as an Audience? That’s a Mistake
Treat Your Marketing Database as an Audience? That’s a Mistake
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.