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Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
The ideal content optimization framework considers intent, authority, internal context, and external context. Here’s how to build one that works for the way audiences find and consume information today. Continue reading 
Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading 
How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Continue reading 
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
Try this five-step process to prime your team before brainstorming sessions. You’ll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading 
Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading 
Is Marketing Climate Change Coming? Or Is It Already Here?
Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading 
How To Create Disruptive, Innovative Content That Aligns With Your Brand
Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that’s found success. Continue reading 
How To Turn Your Content When the Economy Leads Your Audience To Twist
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how. Continue reading 
AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses
What’s missing from your content? Google’s new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading 
Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading 