Out With the Old. In With a New Website Experience
Take a look around the Content Marketing Institute’s refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success
How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success
You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success. Continue reading 
Unlock Audience Personas With the Power of LinkedIn Profiles
Unlock Audience Personas With the Power of LinkedIn Profiles
A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing. Continue reading 
Is Your Marketing ‘Broke’ Enough To Need a Fix?
Is Your Marketing ‘Broke’ Enough To Need a Fix?
Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution. Continue reading 
Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely. Continue reading 
Why Learning GA4 Is So Hard – And What To Do About It
Why Learning GA4 Is So Hard – And What To Do About It
GA4 is here. It’s weird. And you’re gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them). Continue reading 
Update Your SEO Strategy for the AI Era With These 23 Expert Tips
Update Your SEO Strategy for the AI Era With These 23 Expert Tips
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading 
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique. Continue reading 
This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It
This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading 