Category: Company News

Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses. Continue reading →

How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Continue reading →

5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Try this five-step process to prime your team before brainstorming sessions. You’ll have a better chance of finding fresh and practical ideas that align with your content strategy and audience. Continue reading →

Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →

Is Marketing Climate Change Coming? Or Is It Already Here?

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →

How To Create Disruptive, Innovative Content That Aligns With Your Brand

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that’s found success. Continue reading →

How To Turn Your Content When the Economy Leads Your Audience To Twist

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how. Continue reading →

AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses

What’s missing from your content? Google’s new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it. Continue reading →

Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search. Continue reading →

Have a Feedback Strategy? You Better Because Your Audience Is Watching

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading →