Company News Archives - Page 4 of 84

September 25, 2024

Isn’t It Obvious? How To Make Content More Useful for Sales

The content or marketing team’s job isn’t over once a piece of content goes live. To get the most value, you’ve got to teach your sales teams how (and when) to use it. Here’s how to enable your sales team to be your best distribution partner.

September 25, 2024

Map Your Strategic Path to Content Success [Sponsored]

Navigating a complex content marketing landscape becomes easier when you have a strategically aligned roadmap to guide your efforts. Here’s what you need to build one.

September 24, 2024

How To Improve Data Storytelling and Gain More Support in Your Organization

Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t understand: How to apply the two to persuade and motivate executives and other departments to support your mission.

September 21, 2024

Don’t Let AI Headlines Steer Your Marketing Career the Wrong Way

Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this advice as you plan for 2025.

September 20, 2024

20+ Tips and Ideas That Make Paid Social Media Content Pay Off

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

September 19, 2024

How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?

Are marketers satisfied? Is generative AI really taking over? What factors influence compensation? Get the answers here, then download CMI’s 2025 Career Outlook for Content and Marketing, which includes salary numbers.

September 18, 2024

Why AI in Demand Generation Is No Knight In Shining Armor [New Research]

New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend their budget and time. Spoiler: AI isn’t helping much yet.

September 14, 2024

MAICON Highlights: Determining the Role of AI in Marketing

Humans gathering to talk about marketing artificial intelligence is an irony too great for CMI’s Robert Rose to resist. Learn what he had to say about the role generative AI should play in your marketing.

September 13, 2024

19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

September 12, 2024

3 Sound Ideas for Building Audio Into Your Content Strategy

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.