B2B E-Commerce: How To Plan Content To Support Digital Sales

B2B E-Commerce: How To Plan Content To Support Digital Sales

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

6 Ideas for Epic Audio and Video Storytelling [Examples]

6 Ideas for Epic Audio and Video Storytelling [Examples]

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

How To Catch Content Lightning in a Bottle

How To Catch Content Lightning in a Bottle

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

10+ Overlooked Tools To Improve Your MarTech Stack

10+ Overlooked Tools To Improve Your MarTech Stack

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.