Company News Archives - Page 4 of 76

May 9, 2024

How To Write Effective Social Media Guidelines That Protect Your Brand

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

May 8, 2024

Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)

Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other? Challenging people to aim for higher-quality ideas and deliverables.

May 4, 2024

Oops, Google Did It Again — But You Still Need First-Party Data

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

May 3, 2024

How To Write Faster With or Without an AI Assist

Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders would relax. And your boss would smile more. Here’s how to turn that dream into a reality.

May 2, 2024

How To Develop a Great Creative Brief and Get On-Target Content

If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

May 1, 2024

Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.

April 27, 2024

Category: Company News

How To Write Effective Social Media Guidelines That Protect Your Brand

Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)

Oops, Google Did It Again — But You Still Need First-Party Data

How To Write Faster With or Without an AI Assist

How To Develop a Great Creative Brief and Get On-Target Content

Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Don’t Follow Tesla’s Marketing Mistake

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Your Ultimate Guide To Master the Content Creation Process

Overcome Change Fatigue and Boost Your Content Strategy