Category: Company News

The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it. Continue reading →

How To Make Your Next Thought Leadership Program a Success

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips. Continue reading →

Surprising and Expected Results From Tech Content Marketers [New Research]

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can’t – no matter what Steve Jobs once claimed. Here’s why.

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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading →

Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading →

Marketing Content to Gen Z? You Better Play by Their Rules

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap. Continue reading →

Can Your Marketing Team Generate True Demand To Really Start the Customer Journey? [Rose-Colored Glasses]

Does true demand generation get the support it deserves from your brand? The kind that propelled millions to buy a Rubik’s Cube, a Toyota Corolla, or even an iPhone? Robert Rose explains why true demand gen is a must. Continue reading →

How To Combine Machine and Human Input for More Effective Content in 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience. Continue reading →

The Productivity Hack That Helps Me Tackle My Content Marketing To-Do List

This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading →