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Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]
George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading 
5 Misunderstood Best Practices in Content Marketing
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing? Continue reading 
6 Steps To Help Content Marketers Thrive in a World With AI Content Tools
Stop wondering if AI-related tools will replace the need for you to create content. Start taking steps to work in a world that includes AI-created content. Continue reading 
Start With Content To Deliver a Successful Integrated Marketing Strategy [Rose-Colored Glasses]
Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it. Continue reading 
6 Influencer Marketing Metrics To Watch and 5 Tools To Help
Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so. Continue reading 
Enterprise Content Marketers Share Challenges, Opportunities [New Research]
What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research. Continue reading 
AI Tools Bug Out Because the Internet Can Never Forget [Rose-Colored Glasses]
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
Writer Ends 10-Year Relationship With HARO To Keep Trusted Relationship With Audience
A content writer ends her 10-year relationship with HARO, once her go-to for sources. Her experience offers a lesson in vetting and verifying for all content marketers. Continue reading 
Your Great Taste Is Less Fulfilling When It Comes To Visual Design [New Research]
If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content. Continue reading 
3 Ways To Grow the Value of Your Thought Leadership [Sponsored]
Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started. Continue reading 