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Video Grows in Importance But Doesn’t Reach Full Potential [New Research]
Video remains a top priority in content marketing programs. But how well are marketers using the popular format? What do they need to do better? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. Continue reading 
Editorial Prenups: How To Create a Happy Content Team With an Operating Contract
How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract. Continue reading 
How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications
Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Continue reading 
How Story Packages Help You Scale SME-Driven Thought Leadership Content [Rose-Colored Glasses]
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading 
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it. Continue reading 
7 Things B2B Content Marketers Need in 2023 [New Research]
Just released today – CMI’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading 
Digital Brand Compliance: A New Responsibility of Content Marketing
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading 
Are You Willing To Kill Your Content To Save Yourself?
If you’re feeling burned out from content project overload, it’s time to make a sacrifice. Andrew Davis draws some conclusions about what to keep and what needs to go. Continue reading 
Your 2023 Planning Shouldn’t Be All About That Tech [Rose-Colored Glasses]
New tools and tech seem like reasonable investments to set your content program for success next year. If that’s the extent of your plan, though, you might be creating the roadblock that delays (or, worse, derails) your vision. Continue reading 
Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model
Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Continue reading 