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Get Common First If You Want To Develop a Great Content Strategy [Rose-Colored Glasses]
Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading 
When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?
Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation. Continue reading 
Big Change Ahead? Build a Communication and Implementation Plan for Your Content Team
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that. Continue reading 
How a Children’s Story Can Ease Your Mind About ChatGPT [Rose-Colored Glasses]
Assume the day AI can translate voice and style is here. Now, reflect on Robert Rose’s assertion that that can be a good thing for content marketers. Continue reading 
Is Twitter Still a Thing for Content Marketers in 2023?
Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading 
Don’t Avoid Content Operations; Use This Helpful Framework Now
Content marketers who focus only on the output do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading 
Looking for a Content Marketing Job? Follow This Advice To Get Noticed
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role?
5 Simple Things You Can Do To Improve the Content Experience for Readers
2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]
It’s happened. As predicted, content marketing is now just marketing. And that means it’s time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here’s how. Continue reading 
How To Scale Your Content Marketing Strategy To Improve Efficiency
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started. Continue reading 