Company News Archives - Page 5 of 82

August 2, 2024

23+ Roles You Might Need on Your Content Marketing Team

Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

August 1, 2024

How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content

How does your B2B brand create content that stands out from its competitors? Abandon boring and expected and adopt an engaging B2C approach.

July 31, 2024

How To Balance Marketing Specialists and Generalists

Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both. Try this approach to balance your need for deep expertise and the agility and stability content generalists provide.

July 31, 2024

10 Essential Tips for Data-Driven Content Marketing [Sponsored]

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

July 27, 2024

Google Drops Out of the Anti-Cookie Campaign. What’s Next?

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

July 26, 2024

Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

July 24, 2024

Creative People Aren’t Wicked Problems To Solve

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

July 23, 2024

Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

July 20, 2024

The Best New Marketing Metric Since SEO Came Along

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

July 19, 2024

Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.