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10 Tips To Write Engaging Content Previews for Social Media
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading 
Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]
The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading 
How To Write an Inspiring Content Marketing Mission Statement [Examples]
Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out. Continue reading 
Do LinkedIn Newsletters Actually Get Results for Brands?
Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading 
3 Email Design Trends for Content Marketers To Use in 2022
Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year. Continue reading 
You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]
Is it ever possible to build a new content marketing plane while you’re already flying one? Maybe. But your chances of success go up dramatically when you don’t try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading
The post You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses] appeared first on Content Marketing Institute.
How’d You Make That Flipping Awesome B2B Content for ServiceNow?
What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading
The post How’d You Make That Flipping Awesome B2B Content for ServiceNow? appeared first on Content Marketing Institute.
The Essential Content Marketing Glossary: 50+ Terms You Need To Know
It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading
The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.
How To Set Up a Content Scoring Process for Better Decisions
What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading
The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.
Is There Such a Thing as the Best Word Count for SEO?
Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading
The post Is There Such a Thing as the Best Word Count for SEO? appeared first on Content Marketing Institute.
