Company News Archives - Page 6 of 87

October 10, 2024

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

October 9, 2024

Why You Should Plan Your 2025 Content Strategy Before Buying New Technology

Don’t let the allure (or dread) of new tools distract you from planning a rock-solid strategy focused on the content experiences throughout the buyer journeys. Then, choose the tech to support it. Robert Rose explains how.

October 8, 2024

How IBM Uses Data To Power Its Account-Based Marketing Strategy

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

October 5, 2024

Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)

Google’s relatively new NotebookLM harkens us back to CliffsNotes, the savior of students who didn’t read the book. But what’s the best use of this AI tool that can even create podcast-style summaries? Here are some thoughts.

October 4, 2024

5 Things Content Marketers Shouldn’t Be Afraid of Doing

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

October 3, 2024

How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here’s the story of how she did it.

September 28, 2024

Category: Company News

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Why You Should Plan Your 2025 Content Strategy Before Buying New Technology

How IBM Uses Data To Power Its Account-Based Marketing Strategy

Is NotebookLM the New CliffsNotes? (The Answer May Surprise You)

5 Things Content Marketers Shouldn’t Be Afraid of Doing

How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content

Where LinkedIn’s AI Move Went Wrong

How To Find Your Way Through the Marketing Analytics Maze

Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year

Isn’t It Obvious? How To Make Content More Useful for Sales