Category: Company News

You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading →

The post Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses] appeared first on Content Marketing Institute.

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help.
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The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading →

The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading →

The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading →

The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading →

The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute.

If you didn’t get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading →

The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it’s a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here’s how to learn from – and improve on – the network’s success. Continue reading →

The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute.

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading →

The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute.