Category: Company News

If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year. Continue reading →

The post Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success appeared first on Content Marketing Institute.

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. Continue reading →

The post Try These Tools To Create Content That Works for Search Engines and Audiences appeared first on Content Marketing Institute.

Dropping verbal bombs in a livestream usually isn’t a good thing. But the experts on Ask the #CMWorld Community livestreams dropped some amazing ones on everything from analytics to video storytelling. Here are the top 10 takeaways. Continue reading →

The post 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021 appeared first on Content Marketing Institute.

Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading →

The post Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton appeared first on Content Marketing Institute.

We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you’re up on the latest (and where to focus if you’re not). Continue reading →

The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.

Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading →

The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.

A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading →

The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.

Given the rapid evolution of search, content marketers cannot solely rely on historic performance data. Here are seven ways to help your content deliver better search results (and results from search) in 2022. Continue reading →

The post 7 Insights To Improve Your Content Marketing SEO in 2022 appeared first on Content Marketing Institute.

Global cosmetics brand Lush opts out of major social platforms. Domino’s franchisees help competitors fight back against delivery-app fees. And a good lesson rises from the ashes of a poor personalization attempt. Here’s our take – what’s yours? Continue reading →

The post 3 Hot Takes: Stand Against Social Media, Delivery App Fees, and Poor Personalization appeared first on Content Marketing Institute.

Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here’s how to get started. Continue reading →

The post How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) appeared first on Content Marketing Institute.