Category: Company News

You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading →

The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.

It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading →

The post How To Build a Content Operations Framework (and Why You Need One) appeared first on Content Marketing Institute.

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.

In the spirit of this time of gratitude, we’ve gathered 13 stand-out examples with some appetizing tidbits that speak to seasonal themes – travel, friends and family, food, and giving to those in need. Continue reading →

The post 13 Stand-Out Content Examples That Give Us All the Thanksgiving Feels appeared first on Content Marketing Institute.

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading →

The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading →

The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading →

The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading →

The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading →

The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading →

The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.