Category: Company News

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading →

The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute.

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading →

The post 3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats appeared first on Content Marketing Institute.

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading →

The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading →

The post Get the Most From Your Webinars With These 13 Repurposing Ideas appeared first on Content Marketing Institute.

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading →

The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.

A town in the Arctic Circle launches an Olympic bid it hopes it won’t win. The North Face melts hearts with stories of outdoor adventures. And Red Ventures brands join forces to help travelers plan health-conscious visits to their favorite hotspots. Read our hot takes on this cool content. Continue reading →

The post 3 Cool Content Campaigns That Tackle Hot (and Warm) Topics appeared first on Content Marketing Institute.

If you give them something to talk about (and sometimes even when you don’t), people will be commenting, mentioning, and chatting about your brand on social media. So, you better listen up. Here are some tools to help. Continue reading →

The post 10 Social Media Monitoring Tools To Help You Track What People Say About Your Brand appeared first on Content Marketing Institute.

CMI’s Robert Rose was recently asked a question he hadn’t heard in a while. Unsure if his answer from 10 years ago was still valid, he did some digging. Here’s what he realized. Continue reading →

The post Are Inbound Marketing and Content Marketing Still Different in 2021? appeared first on Content Marketing Institute.

Stop focusing your content on your audience’s wallets and reach for their hearts. Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading →

The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

Before you publish a content project, do your competitor and promotional research and you’ll get better results when you launch.

Continue reading →

The post 3 Pre-Launch Steps To Make Your Content Project Stronger appeared first on Content Marketing Institute.