Category: Company News

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading →

The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute.

B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading →

The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute.

What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience’s engaged even when their favorite programming ends. Continue reading →

The post How’d You Make That Flipping Awesome Content for HBO? appeared first on Content Marketing Institute.

You can publish a steady stream of social media content that attracts an audience without creating it from scratch. How? Content curation. These five ideas will help make it even easier. Continue reading →

The post 5 Easy Places To Curate Content for Social Media appeared first on Content Marketing Institute.

The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading →

The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes. Continue reading →

The post 3 Hot Takes: Bad Thought Leadership, Irrelevant Content, and a New Media Network appeared first on Content Marketing Institute.

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading →

The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading →

The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading →

The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading →

The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Institute.