Category: Company News

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading →

The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading →

The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading →

The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading →

The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.

Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading →

The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.

Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading →

The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute.

Walmart aims to spark joy that’s written all over its customers’ faces. Xero Shoes puts its minimalism message on strong footing, and an RV business retrofits its content to serve up local adventures. Read our hot takes. Continue reading →

The post 3 Hot Takes: Putting Joy on Faces, Springs in Steps, and Butts in Bucket Seats appeared first on Content Marketing Institute.

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading →

The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

Webinars don’t have to be a one-and-done content tactic. You can maximize their impact (and save time) by transforming them into more than a dozen fresh formats. Continue reading →

The post Get the Most From Your Webinars With These 13 Repurposing Ideas appeared first on Content Marketing Institute.

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading →

The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.