Category: Company News

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading →

The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute.

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story. Continue reading →

The post How’d You Make That Flipping Awesome B2B Content for Salesforce? appeared first on Content Marketing Institute.

We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips. Continue reading →

The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.

Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others. Continue reading →

The post Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events appeared first on Content Marketing Institute.

The NAACP gets real (in Reels) for a new public service campaign. The Epica Awards gently mocks excuses to drive entries. And Flipboard finds a fresh angle for a new curation podcast. Here’s our take on all this content – what’s yours? Continue reading →

The post 3 Hot Takes: A Real Reel on Instagram, an Award Mockumentary, and a Meta Podcast appeared first on Content Marketing Institute.

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives. Continue reading →

The post Punch Up Your Writing With These 4 Power-Packed Tips appeared first on Content Marketing Institute.

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading →

The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading →

The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute.

There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading →

The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute.

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading →

The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.