Category: Company News

Content marketers know how hard it is to attract and win customers. But what happens when your content promises fall apart in the customer experience? Andrew Davis offers a cautionary tale. Continue reading →

The post Don’t Let a Poor Customer Experience Derail Your Content Results appeared first on Content Marketing Institute.

Optimizing for search once was as simple as sprinkling in keywords to increase the odds of the content popping higher in the result pages. Today, conversational search makes it more complicated, but it’s nothing you can’t handle. Continue reading →

The post How To Adapt Your Content To Get Found in the Conversational Search Era appeared first on Content Marketing Institute.

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships. Continue reading →

The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.

A slick logo, tag line, and mission can make the claim your brand is the most distinctive. But if you don’t deliver on that, your audience will make their own conclusion. Nowhere does this play a bigger role today than in your content. Continue reading →

The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute.

Grey Goose scores with a cool new video series with Lebron James’ Uninterrupted brand –then misses on bonus content opportunities. Plus, what to learn from Delta’s long-haul email and a calculator that shows the carbon footprint of digital marketing. Continue reading →

The post Grey Goose Misses Bonus Free Throw With Uninterrupted Partnership appeared first on Content Marketing Institute.

After a year with few IRL options, many find their eyes glazing over when it comes to digital content. Can your content reignite the spark of interest? Content Marketing World speakers say it can – and share ideas for how to make it happen. Continue reading →

The post 26 Eye-Opening Ideas for Putting an End to Digital Content Fatigue appeared first on Content Marketing Institute.

One-size-fits-all video content is no longer enough to gain attention, let alone compel people to act on what they’re watching. That’s why the next revolution in video will center on personalization. Let’s explore. Continue reading →

The post The What, Why, and How of Video’s Next Revolution in Content Marketing appeared first on Content Marketing Institute.

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading →

The post Your White Paper Tanked: 3 Common Mistakes To Avoid appeared first on Content Marketing Institute.

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading →

The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Continue reading →

The post Competitions and Compromises Abound – But Which Brands Are Winning? appeared first on Content Marketing Institute.