Company News Archives - Page 7 of 82

June 28, 2024

How To Build a Winning Content Plan for Social Media [Template]

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

June 27, 2024

Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism

Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.

June 26, 2024

Why Brand-Building Matters, Even When You Can’t Measure It

If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.

June 22, 2024

Did Cannes Lions Awards Just Say Content Beats Advertising?

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

June 21, 2024

Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]

In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans.

June 19, 2024

How To Market Your Marketing To Marketers [New Research]

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

June 15, 2024

Is It OK for Platforms to Train Their AI With Your Content?

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

June 14, 2024

How To Use Technology To Unlock Content and Marketing Potential

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

June 13, 2024

What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

June 12, 2024

Don’t Upgrade Your Content Strategy – Make Room for a New One

How often have you been asked to build something new while you’re busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don’t try to. Here’s a better option for getting a new content project off the ground.