Company News Archives - Page 7 of 84

August 8, 2024

How To Turn Old Content Into a New Work of Art With an AI Assist

Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.

August 7, 2024

The New Facts About Your Owned Media Strategy

Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content will no longer bring people to you. Your content experience has to lead people to care. Here’s how to do it.

August 6, 2024

How To Create User Stories That End Frustrating Conversations About Marketing

A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.

August 3, 2024

Small Player Wins Big in Brand Games

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

August 2, 2024

23+ Roles You Might Need on Your Content Marketing Team

Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

August 1, 2024

How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content

How does your B2B brand create content that stands out from its competitors? Abandon boring and expected and adopt an engaging B2C approach.

July 31, 2024

How To Balance Marketing Specialists and Generalists

Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both. Try this approach to balance your need for deep expertise and the agility and stability content generalists provide.

July 31, 2024

10 Essential Tips for Data-Driven Content Marketing [Sponsored]

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

July 27, 2024

Google Drops Out of the Anti-Cookie Campaign. What’s Next?

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

July 26, 2024

Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.