Category: Company News

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading →

The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading →

The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading →

The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading →

The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading →

The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.

Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading →

The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.

Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well. Continue reading →

The post Experts Share How to Get Episodic Content Right appeared first on Content Marketing Institute.

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading →

The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading →

The post Tide Launches Stellar Partnership (and More Content Stories of the Week) appeared first on Content Marketing Institute.

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading →

The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.