Category: Company News

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts. Continue reading →

The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading →

The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute.

There’s no shortage of advice on how to adjust your content marketing once the pandemic finally ends. But much of it is flat-out wrong. Here’s how to steer clear – and what to do instead – courtesy of Content Marketing World speakers. Continue reading →

The post Why These Post-Pandemic Content Marketing Tips Are the Worst appeared first on Content Marketing Institute.

To get your content strategy right, you have to define both “strategy” and “content.” Here are some things to consider as you do in the latest episode of Marketing Makers from Robert Rose. Continue reading →

The post Solve 3 Puzzles in 1 Content Strategy [Video Series] appeared first on Content Marketing Institute.

You can’t fix everything that negatively affects your content marketing. But you can fix these four major and common mistakes. Here are the signs, symptoms, and corrective actions to put your content engine back on course. Continue reading →

The post These 4 Content Marketing Fails Are Fixable: Here’s How appeared first on Content Marketing Institute.

At first glance, pay-per-click and content marketing can seem like contrasting ideologies. But PPC can act as a secret weapon for your content marketing, supercharging your content campaigns and giving you an edge over your competition. Continue reading →

The post PPC and Content Marketing: The Perfect Combo for Immediate ROI appeared first on Content Marketing Institute.

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart). Continue reading →

The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.

The return of in-person events hasn’t pushed virtual to the side. It’s just given rise to trickier hybrid events. But you can master the blend of online and in-person content experiences with advice from these Content Marketing World speakers. Continue reading →

The post 28 Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences appeared first on Content Marketing Institute.

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques. Continue reading →

The post 7 Ideas To Get Your Creativity Unstuck appeared first on Content Marketing Institute.

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading →

The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute.