Category: Company News

It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading →

The post How to Build the Best Relationship With Freelance Content Creators [New Research] appeared first on Content Marketing Institute.

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading →

The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen. Continue reading →

The post How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes appeared first on Content Marketing Institute.

From the content examples menu this week: Dig into takeaways from Folx Health’s audience-focused Pride initiative, Ben & Jerry’s planned flavor-competition show, and Roku’s content-about-content series. Continue reading →

The post 3 Content Examples Serve Up Inspiration, Entertainment, and Revenue Streams appeared first on Content Marketing Institute.

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Here’s how to make your emails interactive. Continue reading →

The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute.

Fewer than half of Google searches now result in a click. But that doesn’t mean you should give up on SEO. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Here’s how to build it. Continue reading →

The post Do You Really Want a Zero-Click Ranking on Google? appeared first on Content Marketing Institute.

If your introduction doesn’t motivate readers to make that all-important scroll down, you lose them. To make sure your content gets the attention it deserves, here are seven tips to write a great lede. Continue reading →

The post 7 Tips to Write a Great Blog Post Introduction appeared first on Content Marketing Institute.

Even if you consider link building a tedious, painful, test of patience, you still need to do it. It’s necessary to compete in search engines and extend the content marketing reach of your brand. Continue reading →

The post 30+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic appeared first on Content Marketing Institute.

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading →

The post 20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories) appeared first on Content Marketing Institute.

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it). Continue reading →

The post 8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences appeared first on Content Marketing Institute.