Category: Company News

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading →

The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading →

The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading →

The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading →

The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading →

The post 2 Lessons in Bold Content – and 1 in Following the Leaders appeared first on Content Marketing Institute.

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading →

The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading →

The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading →

The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading →

The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading →

The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.