Category: Company News

Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading →

The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.

Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well. Continue reading →

The post Experts Share How to Get Episodic Content Right appeared first on Content Marketing Institute.

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading →

The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading →

The post Tide Launches Stellar Partnership (and More Content Stories of the Week) appeared first on Content Marketing Institute.

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading →

The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading →

The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading →

The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading →

The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading →

The post UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week) appeared first on Content Marketing Institute.

Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading →

The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.