Category: Company News

Without proper boundaries, your white paper ideas that go into development can end up being the same trite, ineffective content as so many others. Don’t make these mistakes if you want to deliver a high-performing white paper. Continue reading →

The post Your White Paper Tanked: 3 Common Mistakes To Avoid appeared first on Content Marketing Institute.

You don’t have to follow all those school-taught English lessons in your writing. But you do have to make sure your content is good. Here’s some thoughts to help you write for reader and brand success. Continue reading →

The post 7+ Content Marketing Writing Tips That You Didn’t Learn in School appeared first on Content Marketing Institute.

This week, McDonald’s searches for besties on Twitter, Heinz wants to end a long-standing food feud, and new competitors are taking to the field of sports content marketing. Continue reading →

The post Competitions and Compromises Abound – But Which Brands Are Winning? appeared first on Content Marketing Institute.

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading →

The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

How are you optimizing the content journey for all those search engines (yes, not just Google) and searchers? It’s no longer about providing the best answer. Read on (or watch) the newest Marketing Makers episode. Continue reading →

The post Providing the Best Answer May No Longer Be the Best Strategy for SEO [Video Series] appeared first on Content Marketing Institute.

Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading →

The post How to Turn Influencers Into a Powerful Content Force appeared first on Content Marketing Institute.

It’s tempting to exploit innate human curiosity with dramatic headlines and provocative social posts. But it won’t pay off in the long run – unless you understand how to keep audiences reading, watching, and clicking for more. Continue reading →

The post Curiosity May Have Killed the Cat But It Could Save Your Content appeared first on Content Marketing Institute.

This week in content marketing: McCormick spices up the job market. Vidyard treats influencers to a movie-premiere experience. And Ben & Jerry’s ends its Twitter deep freeze. What does it all mean for content marketing? Continue reading →

The post Every Day Will Be Taco Tuesday for One Lucky Social Media Pro appeared first on Content Marketing Institute.

Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading →

The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.

Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading →

The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.