Category: Company News

As businesses expand their use of content marketing, old and new questions have emerged as to the efficacy of using content to further the marketing strategy. Let’s look at the claims and create better responses. Continue reading →

The post How to Make a Better Case for Content Marketing in 2021 appeared first on Content Marketing Institute.

Don’t let spam filters capture your great emails. Take steps to thwart them so your email pops up in the primary inbox. Continue reading →

The post 10 Tips to Avoid Email Spam Filters and Reach Your Subscribers’ Inbox appeared first on Content Marketing Institute.

A former print publication sizzles back to life as a digital community. Instagram decides to zig when everyone else is … already zigging. And a dating app brings a hit back to the future in service of the hot vax summer. Find out what it all means for content marketers. Continue reading →

The post 2 Lessons in Bold Content – and 1 in Following the Leaders appeared first on Content Marketing Institute.

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading →

The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading →

The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading →

The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading →

The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.

This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading →

The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.

Website pop-ups often have the opposite effect of your intention. Instead of prompting visitors to act, they irritate and annoy. But you can deliver pop-ups that get you what you and your audience wants. Here’s how. Continue reading →

The post 7 Principles for Creating Website Pop-ups Your Visitors Will Actually Appreciate appeared first on Content Marketing Institute.

Imagine your audience comes to the end of your article or podcast episode and can’t wait to consume the next one. That’s the power of great episodic content. Hear what experts have to say about how to do it well. Continue reading →

The post Experts Share How to Get Episodic Content Right appeared first on Content Marketing Institute.