Category: Company News

Do you raise the red flag when hearing about content syndication happening in sales or PR? Are you in fear that it will hurt your hard-earned Google rankings? Here’s how to syndicate without facing Google’s wrath. Continue reading →

The post How to Keep Google From Penalizing Your Syndicated Content appeared first on Content Marketing Institute.

Dirty laundry leads to a NASA mission for Tide. Social media listening hatches a better product for El Pollo Loco. And a #ProudParent moment brings sweet results to OREO. Here’s what to learn from these content moments. Continue reading →

The post Tide Launches Stellar Partnership (and More Content Stories of the Week) appeared first on Content Marketing Institute.

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading →

The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

Many factors come into play when creating optimized content. Some are well known and others are unexpected choices. Here are seven that encompass both categories to do your SEO better. Continue reading →

The post 7 Strategies for Bulletproof SEO Content appeared first on Content Marketing Institute.

When you want to build trust with your audience, the burden of proof is on you. So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading →

The post Is Your Case Study Worth Your Customers’ Time? Prove It appeared first on Content Marketing Institute.

TikTok’s promising engagement rates make it attractive to brands. But if you don’t understand how TikTok’s algorithm works, you may get frustrated. Here are five things to know along with some inspiring examples to watch. Continue reading →

The post 5 TikTok Tips to Get More Views appeared first on Content Marketing Institute.

Data makes a great basis for creative content marketing. Get inspired by these examples of companies turning data sets into engaging, helpful blog posts, website pages, and reports – and learn something from the research findings in the bargain. Continue reading →

The post UX Lessons From Top Blogs (and More Data-Driven Content Stories of the Week) appeared first on Content Marketing Institute.

Working with subject matter experts isn’t always easy, but it doesn’t have to be so hard. Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading →

The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

The ideal content optimization process starts with humans and ends with technology. Robert Rose explains how to set up a framework that works in the latest Marketing Makers episode. Continue reading →

The post How to Build a Content Optimization Process That Goes Way Beyond SEO [Video Series] appeared first on Content Marketing Institute.

Lots of brands are guilty of doing content marketing the wrong way. Let’s take a journey to look at those pitfalls that can kill your brand and how you can walk your content marketing the other way. Continue reading →

The post 4 Pitfalls That Can Kill Your Content Marketing (And How to Avoid Them) appeared first on Content Marketing Institute.