Category: Company News

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow. Continue reading →

The post Content Examples We Loved This Week (They’re Not All Fungi and Games) appeared first on Content Marketing Institute.

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading →

The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading →

The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading →

The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading →

The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading →

The post How to Elevate Brand Stories So They Pack an Emotional Punch [Examples] appeared first on Content Marketing Institute.

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading →

The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute.

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading →

The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading →

The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading →

The post Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week) appeared first on Content Marketing Institute.