Category: Company News

This week in content marketing, a Trader Joe’s contest stretches user-generated content to delicious lengths. Pepsi tries an expensive approach to promote a new flavor. And a Kia dealership test-drives personalized video content. Continue reading →

The post How Do You Like Your Content Marketing – Cheesy, Fruity, or Extremely Personal? appeared first on Content Marketing Institute.

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing. Continue reading →

The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.

With its phenomenal growth, Clubhouse sounds like a tempting target for content marketers. Before you knock on that door, make sure you understand how to get in – and how to get along. Let the experience and advice of three content marketers be your guide. Continue reading →

The post Is It Time to Join Clubhouse? 3 Content Marketers Weigh In appeared first on Content Marketing Institute.

Instagram doesn’t make it easy to get clicks to your landing pages. But these five ideas will help you navigate the channel to get the traffic to your site. Continue reading →

The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute.

Is there any topic content marketers can’t tackle? Get inspired by content that makes mushrooms into something magical, turns data collection into fun and games, and adds the spoonful of sugar that makes COVID-19 vaccine information a little easier to swallow. Continue reading →

The post Content Examples We Loved This Week (They’re Not All Fungi and Games) appeared first on Content Marketing Institute.

Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading →

The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.

Sales enablement boils down to helping your sales team be successful. How well are marketers working with sales to do that with content? Check out the findings from CMI’s latest research. Continue reading →

The post How Well Does Content and Marketing Help Sales Teams? [New Research] appeared first on Content Marketing Institute.

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Continue reading →

The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute.

Taking your pages to the next level in Google search results requires cleaning up your mistakes and focusing on what counts. Here are five common reasons your pages aren’t ranking higher – and what you can do to change that. Continue reading →

The post 5 Mistakes That Google Doesn’t Like and How to Stop Making Them appeared first on Content Marketing Institute.

Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading →

The post How to Elevate Brand Stories So They Pack an Emotional Punch [Examples] appeared first on Content Marketing Institute.