Company News Archives - Page 8 of 84

July 26, 2024

Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers

Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.

July 24, 2024

Creative People Aren’t Wicked Problems To Solve

Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.

July 23, 2024

Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

July 20, 2024

The Best New Marketing Metric Since SEO Came Along

Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.

July 19, 2024

Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

July 18, 2024

How To Catch Audiences With Extraordinary Hooks

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

July 17, 2024

How To Reboot Your Old Content (and Create Future Treasures)

The most ingenious content strategies reshape what you’ve said in the past — and give you new perspectives for the future. Yes, that means you need a content audit. But it should also bring you closer to your biggest fans.

July 13, 2024

Surprising Search Behavior Teaches This Important Lesson

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.

July 12, 2024

How To Unite Roles and Teams and Scale Your Content Operations

Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.

July 11, 2024

Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.