Category: Company News

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading →

The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute.

Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading →

The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading →

The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.

A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading →

The post Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week) appeared first on Content Marketing Institute.

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference. Continue reading →

The post How to Measure Content Marketing: The (Updated) Essential Guide appeared first on Content Marketing Institute.

A developer shares the unexpected lessons he learned migrating a Fortune 500 company’s digital marketing stack. They can help content leaders communicate better with developers before their content models are set in stone. Continue reading →

The post The Only Way to Guarantee a Perfect Content Model appeared first on Content Marketing Institute.

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts. Continue reading →

The post 10 Things to Think About When Using Email Marketing appeared first on Content Marketing Institute.

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading →

The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.

Bob Ross is back thanks to Mountain Dew. Plus, Twitter Marketing pits brand against brand – and marketers learn how shipping containers can predict business health. Continue reading →

The post 3 Happy Little Content Marketing Examples (Feat. Bob Ross) appeared first on Content Marketing Institute.

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading →

The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.