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Conversions Attract Attention of More Tech Marketers [New Research]
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading
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B2B Content Isn’t Boring Unless Your Writing Is
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading
The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
Look This Way: 9 Visual Content Options to Consider
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading
The post Look This Way: 9 Visual Content Options to Consider appeared first on Content Marketing Institute.
The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples]
Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples. Continue reading
The post The Right Way to Teach, Tease, and Soothe Your Audience With Content [Examples] appeared first on Content Marketing Institute.
How to Make a Better Content Marketing Case With ROI
Calculating ROI for your brand’s content marketing is a frequently asked question. Here are some ways you can answer it and make a stronger business case for content marketing. Continue reading
The post How to Make a Better Content Marketing Case With ROI appeared first on Content Marketing Institute.
SEO Is Important for YouTube Too
SEO incorrectly has become synonymous with Google. Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Here’s how to do it right. Continue reading
The post SEO Is Important for YouTube Too appeared first on Content Marketing Institute.
Write Like You Talk: 12 Tips for Conversational Content
The antidote to monotone content? Conversational writing. It feels more personal, less academic. More importantly, it’s effective. That said, let’s talk. Continue reading
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5 Types of Video to Add to Your Social Media Marketing
How do you create the best videos for success on social? Let’s walk through five choices. Continue reading
The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.
Great Content Experiences Start With Giving Up Control [Content Marketing Examples]
The best content experiences put audiences front and center – and even at the controls. Get the inside scoop on three out-of-this-world examples that let audiences star in, design, or direct the action. Continue reading
The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.
How to Build a Vibrant Online Community [Examples]
Smart brands work hard to create online communities where digital versions of personal interactions are common. The pandemic just made them more important. Continue reading
The post How to Build a Vibrant Online Community [Examples] appeared first on Content Marketing Institute.
