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Don’t Let Content Marketing Be a Dead-End Career [New Framework]
To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading
The post Don’t Let Content Marketing Be a Dead-End Career [New Framework] appeared first on Content Marketing Institute.
How One Brand Grew a Massive Audience by Building a News Site [Example]
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading
The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.
3 Brands Crank Up the Volume [Content Marketing Examples]
Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale. Continue reading
The post 3 Brands Crank Up the Volume [Content Marketing Examples] appeared first on Content Marketing Institute.
Will Wikipedia Think Your Page Is Notable?
You want a Wikipedia page. Aren’t sure the content will pass muster? Your success lies in a single word – notability. Continue reading
The post Will Wikipedia Think Your Page Is Notable? appeared first on Content Marketing Institute.
How to Use Instagram Stories to Get More Followers
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading
The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.
