Category: Company News

Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading →

The post How to Create High-Converting Content appeared first on Content Marketing Institute.

The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading →

The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.

You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading →

The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Marketing Institute.

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading →

The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen. Continue reading →

The post 5 Black-Owned Agency Leaders Talk Impact of 2020 on Business and Marketing appeared first on Content Marketing Institute.

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading →

The post Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] appeared first on Content Marketing Institute.

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading →

The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading →

The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.

To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading →

The post Don’t Let Content Marketing Be a Dead-End Career [New Framework] appeared first on Content Marketing Institute.

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading →

The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.