Company News Archives - Page 9 of 84

July 10, 2024

You Can Build a Better Racetrack Without Chasing SEO

Everything you know about SEO may or may not be wrong. But so what? The smartest content programs never relied wholly on search. Optimize for content discovery – and your audience’s unasked questions — instead. Here’s why.

July 9, 2024

Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?

Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.

July 4, 2024

How Better Source Interviews Lead To More Engaging Content

Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.

July 3, 2024

How To Take the All-Important Second Step in Your Content Strategy

Getting buy-in for a new content marketing strategy isn’t easy. But once you’ve done it, the hard part really begins — doing the work. Try this process to move out of overwhelm and toward your content vision.

June 29, 2024

What Should Agencies Do in a Flat-Growth Year?

Ad Age released the Agency Report for 2024, and it’s not good news for big firms. Frankly, it’s not that great for small, independent firms either. Find out the possible reasons and what successful agencies should do now.

June 28, 2024

How To Build a Winning Content Plan for Social Media [Template]

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

June 27, 2024

Groundbreaking Autism Travel Series Rockets Myrtle Beach Tourism

Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.

June 26, 2024

Why Brand-Building Matters, Even When You Can’t Measure It

If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to trust the process more than the numbers.

June 22, 2024

Did Cannes Lions Awards Just Say Content Beats Advertising?

Content stole the spotlight at the Cannes Lions this week. Several award-winning campaigns focused on emotional storytelling rather than traditional advertising. Is this shakeup a genuine shift of content’s role?

June 21, 2024

Speak Up, Stand Out? 7 Authentic Ways Your Brand Can Take a Stand on Social Issues [Examples]

In a polarized world, your brand needs a strategy to decide when to speak up. It starts with knowing what matters to the company and (usually) your audience. Use these seven scenarios and real-life examples to make your plans.