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Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing.
The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.
Dive into why prioritizing bottom-of-funnel content yields higher ROI and explore data-backed insights for strategic SEO planning.
The post Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback) appeared first on Search Engine Journal.
Discover the hidden flaws that might be sabotaging your efforts, leading to poor results despite consistent blogging and aggressive promotions.
The post Why Does A Content Strategy Fail? appeared first on Search Engine Journal.
Leverage the power of social media branding in shaping your brand’s perception, trust, and authority. Learn the strategies for success in our comprehensive guide.
The post Social Media Branding: How To Get It Right appeared first on Search Engine Journal.
Discover how to utilize Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI models use of your content.
The post Google Offers Publishers Control Over Bard, Vertex AI Access appeared first on Search Engine Journal.
Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid.
The post Designing The Content Marketing Strategy Measurement appeared first on Search Engine Journal.
Create a comprehensive content marketing strategy by categorizing the essential activities required to run your content team and delegate effectively.
The post Defining The Responsibilities In The Content Lifecycle appeared first on Search Engine Journal.
Don’t miss our upcoming webinar! Elevate your content game with AI and secure top SERP rankings. Register now to unlock your potential!
The post How To Unlock Content Marketing & SEO Success With AI [Webinar] appeared first on Search Engine Journal.
Learn the different types of buyer intent keywords and get some tips on identifying terms that bring more conversions and sales to your business.
The post Understanding Buyer Intent Keywords appeared first on Search Engine Journal.
With generative AI advances, can technology discern human vs. AI-generated content? We review research claiming built-in biases and accuracy gaps in AI detectors.
The post Should You Trust An AI Detector? appeared first on Search Engine Journal.