Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers

Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers

Eight weeks of AI Overviews data in Search Console reveals impressions without clicks, inflated position-one rankings, and misleading averages that can mask real traffic losses.

The post Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers appeared first on Search Engine Journal.

AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data

AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data

New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic.

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