Why Data-Driven Personalization Is Still So Hard (and How To Make It Easier)
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
Google’s Guidance About The Recent Ranking Update
Google’s Guidance About The Recent Ranking Update
Google’s Danny Sullivan published a statement about the recent ranking update, stressing not to make radical changes to improve rankings
The post Google’s Guidance About The Recent Ranking Update appeared first on Search Engine Journal.
Google Analytics Update: Plot Up To Five Metrics At Once
Google Analytics Update: Plot Up To Five Metrics At Once
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking.
The post Google Analytics Update: Plot Up To Five Metrics At Once appeared first on Search Engine Journal.
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
The post Mediavine Bans Publisher For Overuse Of AI-Generated Content appeared first on Search Engine Journal.
Go for the Win-Win: Game Your Paid Media Strategy
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk
New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk
A critical flaw in the LiteSpeed Cache WordPress plugin puts millions of websites at risk of full site takeovers
The post New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk appeared first on Search Engine Journal.
Google May Unify Schema Markup & Merchant Center Feed Data
Google May Unify Schema Markup & Merchant Center Feed Data
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences.
The post Google May Unify Schema Markup & Merchant Center Feed Data appeared first on Search Engine Journal.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
SearchGPT vs. Google: Early Analysis & User Feedback
SearchGPT vs. Google: Early Analysis & User Feedback
OpenAI’s SearchGPT prototype shows potential to challenge Google, but early analysis reveals limitations and need for further development.
The post SearchGPT vs. Google: Early Analysis & User Feedback appeared first on Search Engine Journal.
Google Confirms It’s Okay To Ignore Spam Scores
Google Confirms It’s Okay To Ignore Spam Scores
Google’s John Mueller recommends ignoring spam scores, which he views as insignificant
The post Google Confirms It’s Okay To Ignore Spam Scores appeared first on Search Engine Journal.