How To Optimize Content Organization for 2025: Think Context, Not Hierarchy

How To Optimize Content Organization for 2025: Think Context, Not Hierarchy

Your brand’s content should be more than an information resource. It should be a path to further exploration and “best next” experiences. To achieve that goal, try organizing your content based on intent, authority, internal context, and external context. Here’s how.

Will SearchGPT Whack Google Where It Counts?

Will SearchGPT Whack Google Where It Counts?

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?