SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch this on-demand webinar and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: Why leveraging first-party data rather than third-party data is key for […]

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How To Ditch the Rocks in Your Content Stocking

How To Ditch the Rocks in Your Content Stocking

Are you headed into this holiday season feeling unfinished or uncertain? Here’s how to ditch those gnawing feelings and head into 2024 stronger than ever in your professional life and brand’s marketing.

Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown

Navigating Publisher Policies: Insights From Google’s Trust & Safety Expert With John Brown

In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google’s efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google’s initiatives to support publishers. As you navigate the complexities of policy compliance, you won’t want to miss John’s expert perspective, honed through years of leadership and mentorship in this realm. We don’t want to misinform folks or trick folks or anything like […]

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