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Leverage your audience’s actual search queries to inform your keyword research with this three-step process.
The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.
AI writing tools save writers time and hassle of creating from scratch. Discover the possible types of content they can generate, along with best practices.
The post 7 Ways To Use AI Writing Tools To Generate Content Ideas appeared first on Search Engine Journal.
Here are seven steps you can take to leverage your email campaigns for SEO.
The post 7 Ways To Use Email To Boost Organic Traffic appeared first on Search Engine Journal.
A new feature for YouTube creators will make it possible to add corrections to videos after they go live.
The post Now You Can Add Corrections To YouTube Videos After Publishing appeared first on Search Engine Journal.
Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period.
The post Get To Know Google’s Before: and After: Search Operators appeared first on Search Engine Journal.
What’s the best format for structured data? Check out the different types and which markup Google prefers.
The post Google’s Preferred Structured Data: JSON-LD vs. Microdata appeared first on Search Engine Journal.
While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop.
The post TikTok Shopping 101: Everything You Need To Know appeared first on Search Engine Journal.
Non-profits can benefit greatly from SEO when focusing resources on content, relationships, and the goals for specific stakeholders to further their missions. Here’s how.
The post SEO For Non-Profits: 7 Tips To Help Your Organization Get Found appeared first on Search Engine Journal.
What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value. Continue reading 
May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May, claiming 31.9% of total TV time.
May is historically the month when TV viewership is at its lowest, and this year fell in line with that trend, as total time with TV fell 2.7%. Compared with broadcast and cable viewing, however, streaming usage increased by 2%, amplified by the release of Obi-Wan Kenobi on Disney+ and season 4 of Stranger Things on Netflix. The appetite for these titles was significant, helping the two platforms attract big viewership as the programs dropped: Disney+ attracted 2.5% of the total TV share on May 27, and Netflix claimed 9.0% on Saturday, May 28.
Also in line with historical norms, broadcast and cable viewing both declined in May, as viewing volume fell 3.5% for each. Drama continued to drive broadcast viewership, with procedural crime dramas like NCIS, FBI and Blue Bloods helping the genre capture one-third of the broadcast viewing. While cable news viewing was down 4.2% in May, sports viewing was up 7%, accounting for 9% of total cable viewing. Notably, NBA playoff games accounted for the top six most-viewed cable programs during the month.
Summertime marks a lull period for traditional television, and it could be an inflection point for the adoption of the expanding streaming platforms. Stay tuned for future iterations of The Gauge as we continue to map these trends.
Take me to the methodology details below.
Watch the video to hear Brian Fuhrer, SVP, Product Strategy at Nielsen provide a behind the scenes look at some of the viewing changes underpinning The Gauge.
The Gauge provides a monthly macroanalysis of how consumers are accessing content across key television delivery platforms, including Broadcast, Streaming, Cable and Other sources. It also includes a breakdown of the major, individual streaming distributors. The chart itself shows the share by category and of total television usage by individual streaming distributors.
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (Broadcast and Cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
All the data is based on a specific time period for each viewing source. The data, representing a 5 week month, includes a combination of Live+7 for weeks 1 – 4 in the data time period. (Note: Live+7 includes live television viewing plus viewing up to seven days later. Live +3 includes television viewing plus viewing up to three days later.)
Within The Gauge, “Other” includes all other TV. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), streaming through a cable set top box, gaming, and other device (DVD playback) use. Because streaming via cable set top boxes does not credit respective streaming distributors, these are included in the “Other” category. Crediting individual streaming distributors from cable set top boxes is something Nielsen continues to pursue as we enhance our Streaming Meter technology.
Streaming platforms listed as “Other Streaming” includes any high-bandwidth video streaming on television that is not individually broken out.
Yes, Hulu includes viewing on Hulu Live and Youtube includes viewing on Youtube TV.
Encoded Live TV, aka encoded linear streaming, is included in both the Broadcast and Cable groups (linear TV) as well as under Streaming and other streaming e.g. Hulu Live, Youtube TV, Other Streaming MVPD/vMVPD apps. (Note: MVPD, or multichannel video programming distributor, is a service that provides multiple television channels. vMVPDs are distributors that aggregate linear (TV) content licensed from major programming networks and packaged together in a standalone subscription format and accessible on devices with a broadband connection.)