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Google’s Search Advocate John Mueller is asked if “plagiarizing” one’s own content was okay. Mueller’s response teaches a valuable lesson.
The post Is Google Okay With Multiple Variations of the Same Content? appeared first on Search Engine Journal.
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.
The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
How the Right SEO Plan Can Revive Website Rankings and Traffic
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan. Continue reading 
Google’s John Mueller answers if the Meta Description tag matters for ranking purposes
The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.
Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide.
The post Power Up Your Personalization Strategy With Dynamic Content appeared first on Search Engine Journal.
What’s unique in content marketing for SaaS? How can you incorporate it into your own strategy? Find out in our latest ebook.
The post Learn To Engage New SaaS Customers With Content Marketing [eBook] appeared first on Search Engine Journal.
Changes to LinkedIn’s feed algorithm aim to provide users with better, more relevant content and spark discussion.
The post LinkedIn Changes How It Ranks Content appeared first on Search Engine Journal.
Google announced that it is deprecating several image and video sitemap tags and attributes
The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.
Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape.
The post Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit appeared first on Search Engine Journal.
To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits. Continue reading 