We’re Looking For A Unicorn…
We’re looking for a data-driven, curious, and supportive editorial leader who knows marketing inside and out. Is that you?
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13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work
13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work
The sheer number of martech options means there’s probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming ContentTECH Summit. Continue reading 
Shifting Gears: A Look at the Content Marketing Industry in 2022
Shifting Gears: A Look at the Content Marketing Industry in 2022
In a new industry report from Semrush, 91% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022. Continue reading 
Google Web Stories – The New AMP?
Google Web Stories – The New AMP?
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years.
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Google Highlights Performance Max Campaigns In Weekly PPC Chat
Google Highlights Performance Max Campaigns In Weekly PPC Chat
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
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YouTube Rolls Out New Metadata For Educational Videos
YouTube Rolls Out New Metadata For Educational Videos
YouTube creators can now optimize educational videos with additional metadata, which will be displayed in search results in the future.
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Google Ads Announces Top 3 Priorities for 2022
Google Ads Announces Top 3 Priorities for 2022
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics.
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Conductor Acquires ContentKing To Offer Real-time SEO Monitoring
Conductor Acquires ContentKing To Offer Real-time SEO Monitoring
Conductor announces its first major move after raising $150M in funding with the acquisition of ContentKing, a real-time SEO auditing and monitoring technology.
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Your Content Mission in 2022: Get Ambitious and Embrace New Responsibilities
Your Content Mission in 2022: Get Ambitious and Embrace New Responsibilities
Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen. Continue reading 
Google: Good Core Web Vitals Scores Won’t Improve Indexing
Google: Good Core Web Vitals Scores Won’t Improve Indexing
Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results.
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