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Has COVID-19 Made Marketers More Creative? via @RebekahDunne
A recent survey of over 200 senior European marketers highlights the reasons behind a spike in creativity within in-house teams.
The post Has COVID-19 Made Marketers More Creative? via @RebekahDunne appeared first on Search Engine Journal.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
The post 9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8 appeared first on Search Engine Journal.
The Complete List of Google Penalties and How to Recover via @ChuckPrice518
Did you receive a manual action report in Google Search Console? Don’t panic! Read on to learn more about Google penalties and how to recover.
The post The Complete List of Google Penalties and How to Recover via @ChuckPrice518 appeared first on Search Engine Journal.
Google Says There’s No Limit on Title Tag Length via @martinibuster
Google’s Gary Illyes says that industry standards on title tag lengths are externally created and not Google recommendations.
The post Google Says There’s No Limit on Title Tag Length via @martinibuster appeared first on Search Engine Journal.
Is April Fools’ Day Worth the Risk for Brands?
April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought. Continue reading
The post Is April Fools’ Day Worth the Risk for Brands? appeared first on Content Marketing Institute.
Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern
Google’s John Mueller says there’s no benefit to having an artificially flat URL structure compared to one that shows directory depth.
The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.
Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites via @MattGSouthern
Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance.
The post Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites via @MattGSouthern appeared first on Search Engine Journal.
What Is Law Firm SEO? via @xandervalencia
Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here.
The post What Is Law Firm SEO? via @xandervalencia appeared first on Search Engine Journal.
How to Become an SEO Expert via @MrDannyGoodwin
SEO expertise requires time, commitment, and experience. Do you have the drive to learn? Here are 21 things you need to know.
The post How to Become an SEO Expert via @MrDannyGoodwin appeared first on Search Engine Journal.
Google: Fine If AMP Page Has More Ads Than HTML Page via @MattGSouthern
Google’s John Mueller says the search engine’s recommendation to maintain parity between AMP and canonical HTML pages does not apply to ads.
The post Google: Fine If AMP Page Has More Ads Than HTML Page via @MattGSouthern appeared first on Search Engine Journal.
